Blue Moon Belgian White Ale

Also From This Brewery

Did you know that Blue Moon was a Coors brand? You do now, certainly, but if you looked on the label you wouldn't see any reference to Coors. Instead, the beer is listed as being produced by "The Blue Moon Brewing Company, Denver, Colorado and Memphis, Tennessee." These days, you might even see a Blue Moon beer brewed in Canada, since Molson and Coors have now merged. Bottom line, though, is that Blue Moon is and has always been a Coors brand. The Blue Moon line, of which you will  see the Belgian White year round and the Pumpkin Ale in the fall and winter, is a noble experiment by a brewery with a tradition of brewing great beers. Since 1995, Blue Moon has brewed other beers, too:  an abbey style ale, a honey blonde, a nut brown, and a raspberry cream.

The Blue Moon line is not the only attempt at craft beers by Coors, however. Their Winterfest seasonal dates back to the mid nineteen eighties. This was a slightly heartier than usual lager, unheard of at the time for a large brewery. In addition, Coors established their "Unibev" division, which produced an Eisbock, a Weizenbier, and an Oktoberfest (all of which I sampled long ago). These were a step in the right direction, but not as flavorful as the Blue Moon beers. Unibev also contract-brewed Castlemaine XXXX, an Australian brand, for distribution here in the states.

Coors was also instrumental in affording consumers the right to see on beer labels the percent of alcohol a beer contained. Until a few years ago, the Bureau of Alcohol, Tobacco, and Firearms prohibited this. Their argument was that consumers would intentionally seek out higher alcohol beers. I always considered this the most ludicrous of arguments since (a) consumers have the right to buy higher alcohol beers if they so desire and (b) hard liquor is available with its proof listed on the label. Fortunately, Coors took the BATF to court and won.

Blue Moon Belgian White pours to a cloudy yellow color with a thick foamy head and a spicy fruit nose that hints at blueberry, though there's none in here. The palate is light and malty yet at the same time tart with wheat. There are strong spicy notes of the coriander and orange peel the beer is brewed with. This is an excellent Belgian-style wit beer, and proof that large breweries can brew great beers when they set their mind to it. Assuming, of course, that we as consumers buy them.


Full Moon Winter Ale

Harvest Moon Pumpkin Ale

Honey Moon Summer Ale






Review Date: October 5, 2000